|HBO on Pacquiao vs Marquez 3|
HBO Sports released the details of the promotional package that they are planning for the upcoming Pacquiao vs. Marquez 3 fight on November 12. Recently, HBO beat out Showtime as the pay-per-view controller of the much awaited trilogy. Rick Reeno of BocingScene.com spoke with Top Rank's Bob Arum and discussed some details on the promotional package of HBO Sports.
HBO Sports with the parent company Time Warner fully involved on the following:
* Promotion on TBS, which could mean that Pacquiao will be on Conan and/or Lopez Tonight.
* Promotion on TNT, which will include Charles Barkley and Reggie Miller.
* Promotion on CNN, including Arum and Pacquiao on Piers Morgan's show.
* Repeats on HBO's "24/7" on CNN, which is a pretty big deal.
Courtesy of: badlefthook.com
I'm quite excited about the promotional results of HBO Sports. Large-scale promotion for boxing is not an easy thing, but it was made possible by HBO Sports. Showtime and CBS made some steps to improve their promotional tactics last May and now HBO and Time Warner are coming up with some tactics to improve their promotional tactics too. Much better than what Shotime and CBS has accomplished.